Conversion Rate Optimisation Manager

Audi are recruiting for a Conversion Rate Optimisation (CRO) Manager on a full time, permanent basis.

Reporting into the Digital Transformation Manager or Digital Manager, this role will be based at Blakelands, Milton Keynes.

This is an exciting opportunity to play a key role in optimising the brand website and digital tools, improving the customer journey and helping to drive website performance and value generation. You will manage a programme of activity focused on conversion rate optimisation, using digital analytics, customer insight and testing tools to turn data into meaningful recommendations and website improvements.

What you will be doing:

• Own conversion rate metrics across the platform, monitoring performance and ensuring KPIs are achieved, including form conversion rates and lead generation.
• Carry out in-depth analysis of products, promotions, landing pages and user journeys to identify optimisation opportunities and provide actionable insight.
• Analyse site usage data, customer research, usability studies and digital trends to recommend improvements to customer experience and website performance.
• Work closely with the Digital Managers, wider marketing team and business stakeholders to review performance and drive actions that improve digital KPIs.
• Track and interpret user behaviour using tools and data sets from Adobe Analytics and Content Square to identify opportunities to drive website optimisation.
• Own the testing process, from scoping requirements and technical specifications through to tagging, A/B test execution, performance analysis and recommendations.
• Lead a team of experts at our Digital agency to plan and prioritise the testing and insights backlog.
• Communicate Digital performance, test plan and insights to business stakeholders.
• Work in close partnership with AUDI AG and other key markets, proactively sharing best practice and provide coaching on CRO.
• Work within relevant legal, audit and brand processes, helping to capture and embed revised ways of working where new sales channels or transformation projects are introduced.

Skills & experience you can bring to the role:

• Experience in optimisation, digital analytics or data and insights, ideally with experience using digital insight and web analytics to define digital strategy.
• Expert use of analytics platforms such as Google Analytics or Adobe Analytics.
• Experience of wider insight and testing tools such as Content Square or Adobe Target is preferred.
• Strong analytical skills, with the ability to interpret research, business data and website performance to identify practical opportunities for improvement.
• Excellent attention to detail, even when working with high volumes of content, data, updates and change.
• Confidence working with agencies and internal stakeholders, building strong and effective relationships across multiple teams.
• Strong creative judgement and a commercially aware, results-orientated approach.
• Highly organised, with the flexibility to manage and prioritise several projects at the same time.
• Excellent verbal and written communication skills, with the ability to gain commitment and approval from stakeholders at all levels.
• An interest in the latest technology developments and how they can support a continuously improving customer experience.

What can we offer you?

Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

Audi

Audi has always had a culture of innovation and pushing the boundaries. A strong work ethic and a vision to move things on sees many of the team willing to work hard to always achieve the best. People who work at Audi are proud of the brand and passionate about its history and future direction. We live and breathe the brand, with the customer at the centre of everything we do. If you’re looking for a fast-paced environment with a culture of innovation and a can-do attitude, you’re looking in the right place.

Volkswagen Group

We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you.  We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.

To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.